ABOUT US

Based in Brisbane, Australia, Neon Darling is a small independent clothing brand founded in June 2022 by owner and designer, Amy - built for lovers of Neon Pastels, Cyber Aesthetics, and Japanese Culture. What began as a passion project has since blossomed into the brand it is today, and we are constantly finding new ways to push the creative boundaries, all while never compromising on the quality and exclusivity our community knows and loves.

We exist firmly outside the realm of fast fashion, producing limited quantities of each design and never mass-manufacturing. Every release is intentional and made to be treasured.

From hand serialised garments to working exclusively with reputable manufacturing partners, our vision to create tasteful, simplistic (yet eye-catching) original designs never falters. Each piece is developed using a fully original cut-and-sew process - no blanks or shortcuts. Everything released is inspired by what we genuinely love, with the goal of creating unique pieces you won't find anywhere else.

Size inclusivity is a core value and non-negotiable. We believe that fashion should feel empowering, comfortable, and expressive for everyone who wears one of our designs.

We hope you find something you truly connect with and

Welcome to Neon Darling