I get stuff from Neon Darling as often as I can and since my favourite lanyard broke, I have been trying to find something really sturdy. There couldn't be a better replacement then this. It's a good weight and doesn't pull my key down in the ignition and the clip is really sturdy, so it's not letting go at any point in time, so I feel better. Honestly, if you need something to hold your keys, this is the BEST thing you could ever get.